As digital adoption continues to surge across Northeast India, Assam is fast becoming a hotspot for business growth. With more local brands shifting online, understanding where to invest your digital advertising budget is crucial, especially if you want measurable returns and market dominance. This guide breaks down Assam-based businesses’ most effective advertising channels and how … Read more
Influencer marketing is not fading—it’s maturing. In 2025, this channel will continue to deliver ROI, but the rules have changed. Today’s consumers are more skeptical, algorithms are more intelligent, and brands embrace authenticity over aesthetics, long-term partnerships over one-off deals, and AI over guesswork. From nano-influencers to AI-generated creators, influencer marketing has evolved into a … Read more
Automation used to mean efficiency, speed, and scale—but in 2025, it also means empathy. As AI and marketing tech evolve, brands shift from cold, robotic messaging to emotionally intelligent experiences that feel personal, human, and respectful of context. This new era of empathetic automation blends natural language processing, sentiment analysis, and behavioral cues to deliver … Read more
As privacy regulations tighten and third-party cookies fade into obsolescence, the future of digital marketing is being built on a more transparent foundation: first-party and zero-party data. In 2025, these two forms of data are not just alternatives—they are competitive advantages. Brands that proactively collect, manage, and activate their data are winning customer trust, improving … Read more
Augmented Reality (AR) is no longer a futuristic gimmick—it’s a mainstream marketing channel. In 2025, brands across industries are using AR to deliver immersive, interactive experiences that boost engagement, improve conversion rates, and redefine how customers shop online and in-store. From virtual try-ons to 3D product visualization, AR gives digital marketers powerful tools to close … Read more